SEO Guide for Ecommerce Beginners UK

SEO Guide for Ecommerce Beginners UK – Your Simple Start to Success

Creating an online store can be thrilling—but it won’t help if no one knows about it. This SEO guide for ecommerce beginners UK is here to change that.

At We Build Website, we work with businesses to build their ecommerce stores and also help them gain visibility. SEO is the way Google reads your site, puts it on its list and offers it to people looking for your products online.

This guide will teach you everything you need to do, one step at a time, focusing on UK businesses.

How SEO Is Important for Businesses Operating in Ecommerce in the UK

If there’s no Google listing for your business, your items might be just as hard to find as ghosts. People from the UK often look for “eco skincare UK” or “best men’s shoes UK”—so if your website isn’t appearing for these terms, others will.

That’s why every new store needs an SEO guide for ecommerce beginners UK. By having proper SEO, you’ll see:

Have more visitors visit your site without the need to pay for ads
Trust and loyalty should become lasting
Work on increasing your sales and turn your leads into buyers

1. Choose the Proper UK-Oriented Keywords for Your Website

The foundation of any SEO guide for ecommerce beginners UK starts with keyword research. See which search phrases your customers are entering into search engines.

Free or paid tools you can use are:

The Keyword Planner from Google
Ubersuggest
SEMrush
Use AnswerThePublic if you are conducting a search based on questions

Use phrases that point to buying interest and remember to add “UK” or location names to appeal to local people.

2. Ensure Your Product Pages Are Easy for Search Engines to Find

Product pages should function as little landing pages on your site. To rank well, every product should follow the best practices outlined in this SEO guide for ecommerce beginners UK:

Each item name should include some keywords
Descriptions of your product should go into detail (no less than 300 words)
There should be alt text on every single image of a product
Links within the site to other items that match
Comments and feedback from customers (to benefit SEO and show social proof)

We use these SEO fundamentals to set up every store we build at We Build Website.

3. Choose Meta Titles and Descriptions That Improve Your Chances of Getting Clicks

The titles and descriptions for your site are displayed on Google before anyone visits. How a brand writes these lines can determine if a user decides to click or not.

A strong SEO guide for ecommerce beginners UK always includes:

Both the title and the meta description should contain keywords
Useful words to include are: “Buy Now,” “Free Delivery,” and “Compare Prices”
Titles should be written with as few as 60 characters
The description can be as short as 150 characters

We take care to get all the SEO elements ready for every page on your site.

4. Build an Easy-to-Use Website Structure That Works with Search Engines

Less is more. One of the most overlooked tips in any SEO guide for ecommerce beginners UK is the importance of clean structure.

Your store ought to:

Preferably, the URLs on your website are simple (e.g. /mens-trainers)
A customer should be able to reach the product page in 3 clicks from the front page
Make each category and filter easy to work with

When we design every site, we focus on both how simple it is to use and its SEO features.

5. Your Site Must Be Designed with Mobile Users in Mind First

Seventy percent of all ecommerce traffic in the UK comes via mobile devices. Mobile websites are ranked ahead of any others by Google. So this SEO guide for ecommerce beginners UK insists:

Your site needs to be accessible on any device
Make sure your images load quickly for your visitors
All of the buttons and menus should be easy for someone’s thumb to press
Small devices should make the checkout process as easy as possible

All of our work begins with designing for mobile platforms at We Build Website.

6. Help People Stay on Your Site by Putting in Internal Links

Besides helping your SEO rankings, good internal linking also allows visitors to access information more easily. This SEO guide for ecommerce beginners UK recommends:

Attaching products to each blog post
Showing similar products below each product
Making “Top categories” part of your footer

Longer visits by users are considered to make your site more valuable by Google.

7. Make an Easy Online Store Blog

Lots of new programmers miss out on this step, but it’s actually very useful. A blog provides a way to target more keywords and to answer frequently asked questions.

Ideas from this SEO guide for ecommerce beginners UK include:

The best gifts for UK dads are those on this list
What makes UK shoppers love handmade candles
The proper skincare routines for the UK winter

Integrate links within your blog, share product mentions and focus every blog post around a focus keyword.

8. Post Reviews to Your Business and Display Social Proof on Your Page

There’s no better way to earn trust than having a good review. Google values articles written by users. This SEO guide for ecommerce beginners UK recommends:

You may use review apps or widgets
Asking for customer feedback through photos
Putting star ratings in the page’s code with schema markup

We’ll guide you in applying these features when you create your product listings.

9. Create a Sitemap and Work with Google’s Tools

To ensure Google indexes your site, this SEO guide for ecommerce beginners UK includes a few must-do technical steps:

Enter your sitemap into Google Search Console
Start using Google Analytics
Watch your website’s speed with PageSpeed Insights
Keep track of pages that don’t work anymore and those with errors

Not technical? The needed administration happens through our website building process and we oversee everything.

10. Stick with Your Plans and Don’t Get Discouraged

Finally, results from SEO can’t happen overnight. Won’t all your efforts show right away—yet each little step counts in the end. Our SEO guide for ecommerce beginners UK is designed to build momentum over weeks and months.

Don’t stop filling your stock shelf
Regularly change the content on your blog
Keep an eye on changes in traffic web users experience
Better the things that are working well

Keep up your efforts and Google will respond by helping your rankings.

Their SEO Results: A Look at a UK Jewellery Brand

One client of ours recently established a small handmade jewellery business in Brighton that had no presence on the web. After we launched their site and applied this SEO guide for ecommerce beginners UK:

Organic visitors to the site grew by 310% over a period of three months
Their page for “Silver Birthstone Necklaces UK” was one of the top 5 pages found by my analysis
The business had double the revenue after only 3 months—no ads were used

That’s how important having a solid SEO base is.

Overview – Here’s a Simple Guide to SEO

Here’s a quick recap of your beginner-friendly SEO guide for ecommerce beginners UK:

✅ Make sure to add keywords related to the UK
✅ Work on making your product titles and descriptions the best they can be
✅ Use SEO-friendly names for your web page URLs and write meta tags that help search engines find you
✅ Put emphasis on making your site easy to use on any mobile device
✅ Add links within the content on your own web pages
✅ Starting a blog would be a good idea
✅ Make sure to provide reviews and schema too
✅ Create an account for Google’s tools
✅ Keep becoming better each year

How to Construct Your Ecommerce Site Correctly

📞 Give us a call on 7500 500354
📧 info@webuildwebsite.co.uk

We don’t only develop websites; we create online stores that can be found and used by many. Whether you’re just starting or need an upgrade, we’ll help you apply every step of this SEO guide for ecommerce beginners UK from day one.

Let’s help your online business grow together.